Founded in 2017, WANJUREN is the first new retail and leasing platform for the combination of online and offline of Internet of Things (IoT) technology in China. To meet children's demand for toys, an ecological platform for children and household consumption is established. Through the combination of online and offline (toy rental cabinet) mode, the children of 0-15 years old are fully bound to high-frequency consumer demand in food, clothing, housing, education and entertainment.